Retail Installation

This project features three interactive stations designed to enhance customer engagement. Built on an existing backend framework, the objective was to develop a fully functional outdoor apparel brand while rebranding each station with custom designs, GSAP-powered animations, and dynamic motion graphics. The experience was further enriched with promotional videos and product photography, resulting in a cohesive and immersive retail environment.

Tools Used: Photoshop, Illustrator, After Effects, GSAP
Family of Eateries

Project Overview

The Retail Installation project was focused on creating an engaging and cohesive in-store experience through interactive digital stations. Customers often encounter passive retail environments with limited interaction, leading to reduced engagement. This project transforms that experience by integrating three interactive stations into a unified system, allowing users to explore products, interact with brand elements, and engage more deeply with the space. The installation emphasizes intuitive interaction, visual storytelling, and seamless performance to enhance customer engagement and overall brand experience.

The Challenge

The main challenge was to transform static retail spaces into engaging, interactive experiences. Designing three distinct stations that felt cohesive while maintaining a strong brand identity required thoughtful planning. Ensuring smooth performance, intuitive interactions, and seamless integration with the existing backend framework also demanded careful execution and testing.

Research & Insights

Research showed that customers are more likely to engage with retail environments that offer interactive and visually dynamic experiences. Users responded positively to intuitive touch-based interactions, clear visual feedback, and immersive storytelling. Analysis of modern retail installations highlighted the importance of motion, consistency, and responsiveness in creating memorable and engaging in-store experiences.

The Process

The project focused on designing two immersive interactive stations that enhance customer engagement through motion, touchless interaction, and intuitive navigation. Each experience was carefully crafted to blend digital interaction with a physical retail environment, ensuring both usability and excitement for users.


360° Touchless Rotating Product App

This interactive station invites customers to explore NorthTrail Outdoors’ featured product from every angle — without physical contact. The experience was created using a sequence of product images captured from multiple perspectives to simulate a smooth 360° rotation. During idle mode, a dynamic screensaver highlights key product features along with subtle navigation cues. Users interact by hovering their hand over a Leap Sensor, allowing them to rotate the product naturally through gesture-based controls, creating a seamless and hygienic browsing experience.

360 Rotation View

360° Product View

Product Highlight

Product Highlights

Screensaver Mode

Idle Screensaver

Dual-Screen Interactive Catalogue

This dual touchscreen station delivers a seamless and engaging shopping experience for NorthTrail Outdoors’ unisex collection. The right screen functions as a product catalogue, while the left provides detailed views and customization options. Product photography was used to allow users to mix and match apparel, including headgear, tops, bottoms, and footwear. Guided motion graphics assist users through each step — from selecting size and color to adding items to the cart. At checkout, animated prompts simplify the process, and a receipt is printed for payment at the cashier, ensuring a smooth and interactive retail journey.

Catalogue Screen

Product Catalogue

Selection Interface

Selection View

Checkout Process

Checkout Flow

Final Installation Demo

The interactive prototype demonstrates user flows, transitions, and interactions. It allows stakeholders to experience the app before development, providing feedback on navigation, responsiveness, and overall usability.

Discussion

This project emphasized the importance of designing interactive experiences that seamlessly blend digital and physical environments. It highlighted the challenges of creating intuitive gesture-based and touchscreen interactions while maintaining consistent branding across multiple stations. The process reinforced how motion, feedback, and responsiveness play a key role in keeping users engaged within a retail space.

Reflection

Moving forward, I would explore more advanced user testing within real retail environments to better understand user behavior and interaction patterns. I would also refine motion design and performance optimization to ensure smoother transitions across all stations. This project strengthened my skills in interaction design, motion graphics, and creating immersive user experiences.